Pricing for the Quad Cab four-door will start at $28,050, and crew-cab models will begin at $30,210. The Express is Ram’s value-priced sport model that offers monochromatic paint schemes, plenty of standard equipment, 20-inch rims, fog lights and more starting under $25,000. Two new configurations of the popular Ram Express were also shown: Quad Cab and crew cab. Ram hopes both Tradesman pickups (short bed and long bed) will be a perfect fit for hard-working small-business owners, construction job site contractors and fleet operators. It will only be offered with the 5.7-liter Hemi V-8 and six-speed automatic transmission.
The 1500 Tradesman HD will offer a class-leading (measured against the Ford XL and Chevy Silverado LT models) 3,100 pounds of payload and a class-leading maximum towing capacity of 11,500 pounds (GCWR 17,500). Yes, those are leaf springs and a heavy-duty frame underneath the new 1500 Tradesman HD, but Ram still technically calls it a 1500 to be more closely aligned to its short-bed regular cab Ram 1500 sibling. But there is a twist: The all-new Ram 1500 Tradesmen HD is actually a dressed-up (or is it dressed-down?) regular cab 2500 underneath. And when the 20 Tradesman is measured against its Ford and GM competition, the numbers pan out pretty well against its regular cab half-ton competitors.īut Ram is going a step further by expanding the Tradesman’s reach to include a competition-beating regular cab long-bed model.
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That typically means crank windows, manual door locks and rubber floormats. The idea of the Tradesman is pretty simple: provide the most value and work capability as possible.
Ram is banking on the fact that the new Tradesman will be an industry hit, offering class-leading towing and hauling capacity with a strong value story to tell. With more than 100 local and national media outlets in attendance, the truck-maker took the wraps off two more new trucks and increased the reach of its RamBox storage system. Ram Truck sprung a few surprises at the State Fair of Texas. Posted by Mark Williams | September 28, 2011
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